Design Connection Brainport (DCB) is working on several projects that aim to stimulate the design culture in Brainport Eindhoven within the framework of 100% Created in Brainport. The objective is to put the region on the international map as a region of cutting-edge design and top technology through building a bridge between design and technology focussed on the development of new businesses, products and services. Apart from Made in Brainport - Eindhoven /Milano, DCB supports, directs, and develops various other projects such as Design Cafés – Design Fora – Creative Conversion Factory – Design Huis - Capitalogue – Design Incubator – Food for Future – Dutch Design Awards – Design in Detail– Brainport Design Agenda, and many others.

One of the projects of Design Connection Brainport is the organisation of Made in Brainport exhibitions, such as Jewels and Joules during the Salone del Mobile. The exhibition aims at enforcing the international design + industry profile of Brainport Eindhoven, and offers designers the opportunity to present themselves on an international level, expand their networks, and obtain orders.